Our goal is to make Search Console a comprehensive source of information for everyone who cares about search, regardless of the format of their content. So, if you own or develop an app, Search Console is your new go-to place for search stats.
Add your app to Search Console
Simply open Search Console and enter your app name: android-app://com.example. Of course, we’ll only show data to authorized app owners, so you need to use your Google Play account to let Search Console know you have access to the app. If you don’t have access to your app in Google Play, ask an owner to verify the app in Search Console and add you next.
Connect your site to your app
Track your app content’s performance in search
The new Search Analytics report provides detailed information on top queries, top app pages, and traffic by country. It also has a comprehensive set of filters, allowing you to narrow down to a specific query type or region, or sort by clicks, impressions, CTR, and positions.
Use the Search Analytics report to compare which app content you consider most important with the content that actually shows up in search and gets the most clicks. If they match, you’re on the right track! Your users are finding and liking what you want them to see. If there’s little overlap, you may need to restructure your navigation, or make the most important content easier to find. Also worth checking in this case: have you provided deep links to all the app content you want your users to find?
Make sure Google understands your app content
If we encounter errors while indexing your app content, we won’t be able to show deep links for those app pages in search results. The Crawl Errors report will show you the type and number of errors we’ve detected.
See your app content the way Google sees it
We’ve created an alpha version of the Fetch as Google tool for apps to help you check if an app URI works and see how Google renders it. It can also be useful for comparing the app content with the webpage content to debug errors such as content mismatch. In many cases, the mismatch errors are caused by blocked resources within the app or by pop-ups asking users to sign in or register. Now you can see and resolve these issues.
To get started on optimizing and troubleshooting your own app, add it to Search Console now. If you want to know more about App Indexing, read about it on our Developer Site. And, as always, you’re welcome to drop by the help forum with more questions.
Hillel Maoz, Engineering Lead, Search Console Team (favorite app: Flipboard) and
Mariya Moeva, Webmaster Trends Analyst (favorite app: Spotify)
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.
We're looking forward to an exciting future with Google Search Console, and hope to see users of all types—including webmasters—drop by and use our service to diagnose and improve the visibility of their content in search. We'll be rolling out the updated branding across the product over the coming weeks, so stay tuned.
Just come over to g.co/SearchConsole and get started!
Posted by Michael Fink, product manager Google Search Console
We’ve heard you! Today, we’re very happy to announce Search Analytics, the new report in Google Webmaster Tools that will allow you to make the most out of your traffic analysis.
The new Search Analytics report enables you to break down your site's search data and filter it in many different ways in order to analyze it more precisely. For instance, you can now compare your mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.
Or, if you have an international website, you can now find the countries where people search most for your brand: choose “impressions” as your metric, filter by your brand name, and group results by country to show a sorted list of impressions by country.
These use cases are just two examples out of many more. Search Analytics allows you to really dig deeper into your traffic analysis and helps you make the best decisions for your website’s performance.
There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. To learn more read out Search Analytics Help Center article’s section about data. Because we understand that some of you will still need to use the old report, we’ve decided to leave it available in Google Webmaster Tools for three additional months. To learn more about the new report, please read our Search Analytics Help Center article.
We hope you find the new Search Analytics report useful for your traffic analysis. Please share your feedback in the comments below or on our Google Webmasters Google+ page. As usual, if you have any question or need help with the report, feel free to post in our Webmasters Help Forum.
Last but not least, we sincerely thank all the Trusted Testers and webmaster forums’ Top Contributors who spent time testing the alpha version of Search Analytics, and who helped us create such a good report: we wouldn’t have made it that great without your constant feedback and suggestions. Thank you for being so amazing!
Posted by Zineb, on behalf of the awesome Google Webmaster Tools engineers and UX designers.
We believe everyone should have fast and easy access to information online. However, many people still have slow and costly mobile connections. To speed up the experience of our users on slow connections, we recently launched streamlined search results. However, we wondered if we could also speed up the web pages themselves, so they don't load slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be faster and lighter, while preserving most of the relevant content.
In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments show that optimized pages load four times faster than the original page and use 80% fewer bytes. As our users’ overall experience became faster, we saw a 50% increase in traffic to these optimized pages.
These faster optimized pages help publishers and advertisers reach new audiences. In addition, a link to the original page will always be available, so users can still choose to view that version. Publishers, you can preview how your page will look in this optimized format by visiting our help page for webmasters. If you would prefer your pages not be optimized, the help page also provides the relevant details on how to opt out.
Webmasters can continue to monetize their content with these optimized pages. We have been working with Zedo and Sovrn to support their ads along with AdSense, and we are working to support DoubleClick for Publishers as well. We're just getting started, but hope to add support for other ad networks. If you are interested in getting your ad network supported, please see our help page for ad networks for more details on how to contact us.
Posted by Ram Ramani and Hiroto Tokusei
Maximize your online strategy & search performance
In this presentation, learn to create an online strategy for your business, measure your search performance, and choose the right partner to design and manage your mobile website. The 3 topics are:
1. Choosing the right online channel
2. Webmaster Tools
3. SEO as a long term strategy
Basics of a mobile website for small and medium businesses
If you own a small business, this series of short videos will show you how easy it can be to make your web pages mobile-friendly. The 4-part series include:
1. Learn the tools: PageSpeed Insights, Mobile-Friendly Test and Mobile-Usability
2. Bring it in: Viewports, zoom and plugins
3. Focus on the user: Tap targets, margins and font sizes
4. Set it right: Redirects and canonicals
Here are answers to questions you asked about the mobile-friendly ranking change. Check the comments section here for answers to questions we weren’t able to get to during the live event.
Results from audience polls
Thousands of people participated in the 3 polls below. What are your thoughts on the results—surprising or predictable?
Of 871 responses, desktop/laptop and mobile phone usage only differed by 28 votes. View on Google+ and Twitter.
Almost half of 570 respondents said their top frustration was waiting for slow pages to load. View on Google+ and Twitter.
More than half of 490 respondents said it’s not hard to have a mobile-friendly site. However, 1 in 5 said it's technically challenging. View on Google+ and Twitter.
These tips highlight specific resources to help you go mobile-friendly. View a few of them below and the entire #mobilefriendly collection here.
Download the one-sheeter so you can access and share these 5 steps to mobile-friendliness on-the-go.
Results from our 30 Day Challenge to go mobile-friendly
Many people took our 30 Day Challenge to make their sites mobile-friendly in March. Take a look at some of the responses we got at the end of the challenge.
- Nicolas Chevallier: "Almost every sites we managed have been redesigned in RWD since the beginning of #mobilemadness"
- Daniel Harrison: "Still working on the responsive design site. Hope to be 100% finished in 2 weeks."
- Gina Gaudio-Graves: “Our site is now totally #mobilefriendly [...] And, many of our students sites are now #mobilefriendly as well! Thanks for the help!”
- Andreas Becker: "just a few more days ... so many sites i think 90%"
Thanks to all who participated in #MobileMadness! As a reminder, take the Mobile-Friendly Test, check the Mobile Usability Report for mobile usability issues, and read the step-by-step mobile guide which contains all our mobile resources. And as always, head on over to our webmasters help forum if you need any help.
Posted by Mary Chen, Webmaster Outreach
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Posted by Takaki Makino and Doantam Phan
1. Will desktop and/or tablet ranking also be affected by this change?
2. Is it a page-level or site-level mobile ranking boost?
It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.
3. How do I know if Google thinks a page on my site is mobile-friendly?
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.
- Check if the Mobile-Friendly Test shows blocked resources (often accompanied with a partially rendered image).
- Allow Googlebot to crawl the necessary files.
- Double-check that your page passes the Mobile-Friendly Test.
- Use Fetch as Google with Submit to Index and submit your updated robots.txt to Google to expedite the re-processing of the updated page (or just wait for Google to naturally re-crawl and index).
Written by Maile Ohye, Developer Programs Tech Lead.
Structured data site names and URLs
As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:
- The website name to be used instead of the domain name
- The URL structure of the URL as breadcrumbs
These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.
As always, if you have any questions or feedback, please ask in the Webmaster Help Forum.
Posted by Bartlomiej Niechwiej, Software Engineer, and Rob Ennals, Product Manager
With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones. To get started, visit g.co/AppIndexing and to learn more about the other ways you can integrate with Google Search, visit g.co/DeveloperSearch.
Posted by Lawrence Chang, Product Manager
A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like their names, emails, phone numbers or addresses, on different sites across the web. In addition to being tedious, this task is also error-prone, which can lead many users to abandon the flow entirely. In a world where users browse the internet using their mobile devices more than their laptops or desktops, having forms that are easy and quick to fill out is crucial! Three years ago, we announced the support for a new “autocomplete” attribute in Chrome, to make form-filling faster, easier and smarter. Now, Chrome fully supports the "autocomplete" attribute for form fields according to the current WHATWG HTML Standard. This allows webmasters and web developers to label input element fields with common data types, such as ‘name’ or ‘street-address’, without changing the user interface or the backend. Numerous webmasters have increased the rate of form completions on their sites by marking up their forms for auto-completion.
For example, marking up an email address field on a form to allow auto-completion would look like this (with a full sample form available):
<input type="text" name="customerEmail" autocomplete="email"/>
Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future. For more information, you can check out our specifications about Label and name inputs in Web Fundamentals. And as usual, if you have any questions, please post in our Webmasters Help Forums.
Posted by Mathieu Perreault, Chrome Software Engineer, and Zineb Ait Bahajji, Webmaster Trends Analyst