Shoppers in the United States will see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. This 5-star rating system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third party aggregators, editorial sites and users.
|Product ratings for juicers as indicated by stars and a count of total reviews below Product Listing Ads|
We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.
How to enable product ratings on your Product Listing Ads
Product ratings are available to merchants targeting the United States who choose to share all of their product review content with Google, either directly or through an approved third party aggregator.
In order to give merchants time to share their review content, we’re offering a grace period from late July through October, 2014. During this grace period, we’ll allow product ratings to be shown across all Product Listing Ads where we have product review data available. After the grace period, we’ll only show ratings for products from merchants who choose to share their reviews with us.
Product ratings are one of several extensions we may show with Product Listing Ads, so please note that just because a product has reviews does not mean that we’ll always show ratings.
How to share your review content
If you would like to enable product ratings on your Product Listing Ads, please begin the process of submitting your review content to us by completing our product ratings form. During the initial launch, we expect high inquiry volumes and appreciate your patience as we work to address all inquiries.
We also plan to open up product ratings to merchants targeting countries outside of the United States in the coming months, so please stay tuned.
Posted by Mike Capsambelis, Product Manager, Google Shopping
Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. This is another example, like selling ratings, of AdWords tools adding value to your ads while saving time and simplifying campaign management. However, it’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better. Learn more
Dynamic sitelinks will begin rolling out globally today. Clicks on dynamic sitelinks are free -- you’ll still be charged for clicks on the headline of your ad and other ad extensions. And while they typically boost the average performance of an ad, advertisers always have the option to disable.
We’re constantly working on ways to improve the ad experience for our users and advertisers. Sitelinks enhance this experience by increasing the relevance of your ads and the relevance of the user experience you deliver after the click. To get more tips on how sitelinks can improve your ads, check out this best practices article.
Posted by Rahul Lahiri, Senior Product Manager, AdWords
Nick Valle, owner of Nick’s Towing and Roadside Assistance, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He started using AdWords Express six months ago, and his business is doing better than ever. He gets enough calls to keep himself and a driver busy throughout the day, and can easily track calls back to his ad with the call reporting feature.
Get results on the go with the AdWords Express app
Nearly 74% of small business owners like Nick use mobile devices to help manage their business*, and earlier this year, we announced improvements to AdWords Express across all screen sizes. To make starting a new ad and managing an existing one even easier on mobile, we’ve now introduced a free app for Android and iOS users in the U.S. The app gives you access to all the features of AdWords Express while on the go:
Reach the right customers with new targeting options
AdWords Express has added more control where it counts for defining your target audience. Now advertisers can choose exactly where to promote their business -- in their zip code, city, state or others around the country (currently in English-speaking countries). When customers search from their phone, they can get driving directions, call your business, or visit your website in one tap.
Let AdWords Express do the rest
When you select your business category, AdWords Express makes sure that customers searching for related topics see your ad. To improve the targeting of your ad, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. We’ve also added more negative keywords to exclude unwanted searches, which improves the click-through rates of ads and means a lower cost for advertisers.
Let us know how AdWords Express is working for your business, and stay tuned for additional improvements in the coming months.
Posted by Xuefu Wang, Engineering Director
*NSBA, page 4
For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier.
- Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads.
- AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor, you can edit your bids and destination URLs for individual product groups at scale. At this time, AdWords Editor doesn’t support the creation of Shopping campaigns or product groups, so please plan time to create your campaigns and subdivide your product groups directly in AdWords.
If you haven’t upgraded to Shopping campaigns, we strongly encourage you to start as all regular Product Listing Ad campaigns will retire at the end of August.
Many third-party agencies and platforms are upgrading advertisers to Shopping campaigns, so if you work with one, reach out and see how they can help. Here are a few resources to answer questions and get you started:
- Shopping Campaign Tutorial Videos
- Shopping Campaigns Upgrade 101: Where and how to start (beginner)
- Shopping Campaigns Upgrade 201: What to do now (advanced)
Posted by Eric Tholomé, Director of Product Management, Google Shopping
Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses. Research shows that 50% of consumers visit a store within one day of searching for local information on their smartphones.
As people are likely to visit a store based on what they see in online search, it’s important to capture every opportunity to showcase your locations. Newly upgraded location extensions allow you to feature your store locations in all campaigns so that every ad can deliver the most relevant local information at the moments that matter.
Many of you already include local business information using campaign-level location extensions in ads on Google Search and Maps. Now there’s a faster, better way to do this at the account level. You can manage all of your business addresses using Google My Business (formerly Google Places for Business). Then, link your Google My Business and AdWords accounts to automatically display relevant business location information in all of your AdWords campaigns.
“Account level location extensions save us hours of time managing large accounts. Adding store locations to a single Google My Business account then linking them to AdWords means we don't have to spend time manually updating addresses in each individual campaign while still maintaining accuracy. Every minute saved is more time that we can spend improving performance.”
Scale and reach. The new Google My Business makes it easy to manage your business listings on Google and link them to AdWords. Previously, location extensions needed to be set up for each campaign. Now you can set up upgraded location extensions at the account level and they’ll automatically be enabled for all campaigns in your AdWords account.
Easier optimization. The business addresses you link to your AdWords account can also be used for location targeting and bid adjustments. For example: you can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you’ve linked in a single step.
1. Create your Google My Business account and add your business locations.
If you’re the owner of a business with physical locations and aren’t using Google My Business yet, you can sign up for free. Google My Business makes it easy to connect with your customers, keep your business information up-to-date, add photos, and more.
2. Link your Google My Business account to AdWords.
Linking your accounts in one easy step allows your business info to appear with your ads. All campaigns will have location extensions automatically enabled when you link your accounts. You’ll also be able to customize your upgraded location extensions for different devices. Learn more
This change is part of our broader effort to help you better reach customers as more people search for locally relevant content while on the go. We’ll continue to improve account location extensions with the goal of upgrading all AdWords accounts over the next few months.
You can learn more about upgraded location extensions in our help center.
Posted by Aileen Tang, Senior Product Manager, Local Ads
Reach people most likely to install your app
A top priority for app developers is driving installs from people most likely to use their apps. Starting today, you can use installed app category targeting on the AdMob network to find new customers who have already installed apps from related categories on Google Play or the iTunes Store (e.g., Travel, Shopping or Games). For example, an action-oriented game developer may wish to reach users who have previously installed apps from the category Action & Adventure Games.
Another way to promote your app is through videos. Starting today, advertisers can entice new users to their app using interstitial video ads on the AdMob network. By just entering in your video’s YouTube URL or Google Play Store listing, you can have a brand new video ad for your app!
Click here to get started with these new app promotion ads using our new, simplified campaign setup flow!
Help people rediscover and engage with your app
According to a study by Compuware, 80%-90% of all downloaded apps are used only once. Driving app users back to your app to play another game, book another vacation or watch another video are important actions in the app development lifecycle. Starting today, you can deep link to specific parts of your app directly from your ads. For example, a travel app developer may wish to reach its existing users with relevant hotel deals. When the user clicks on the ad, they will be taken directly into the app to book the hotel deal. Similarly, if you have a shopping app, you could show an ad to existing customers encouraging them to check out an upcoming sale by taking them directly to the promotion page. You can try out these app deep-linking features for the AdMob network by signing up for the beta here. Learn more.
Simplify the way you measure and optimize
In AdWords, you are already seeing Android app installs show up as conversions. Starting today, you can use Conversion Optimizer as soon as you create your campaign to automatically find the optimal bid for your ad each time it’s eligible to appear without waiting for conversion history to accumulate. This lets you immediately maximize the total number of installs at your target CPA. Learn more.
Over the coming weeks we’ll dive into these new features with tips and best practices on the Inside AdWords blog and on our Google+ page. We’re looking forward to your feedback and hearing how you are using these features to promote and drive engagement to your apps.
Posted by Sissie Hsiao, Director of Product Management, Mobile Display Ads
Ad Rank and ad quality are important because they can impact position, price and extensions.
- The key factors behind Ad Rank
- How Ad Rank is calculated
- Things to consider for maximizing Ad Rank.
The quality of your ads is an important factor of Ad Rank. To help you better understand the usefulness of Quality Score and how it reflects (but isn’t a direct measure of) your ad quality, we’ve put together a resource, Settling the (Quality) Score. In it, you’ll learn:
- How to use Quality Score as a diagnostic tool
- Tips for optimizing the components of Quality Score
- Key insights about what does and doesn’t matter in terms of the quality of your ads
Relevant and useful ads are good for you and your customers. We hope the video and the guide are useful resources to help you better understand the ads auction.
Posted by Hal Varian, Chief Economist, Google
To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
- How should you structure your campaigns: by product line, performance, or both?
- Which feed attributes have the best chance of improving CTR?
- Are you adjusting bids quickly enough during peak seasons?
Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.
For additional help, here are a few resources:
- Tutorial Videos to help you get started
- AdWords Help Center for more detailed information on Shopping campaigns
- Learn With Google Webinar (April 15) for upgrade tips
- Learn With Google Webinar (May 22) for more advanced upgrade best practices
Posted by Matt Lawson, Director, Performance Ads Marketing
- Mobile landing page links should be submitted separately to direct mobile shoppers to the right experience
- Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately on Shopping
- Apparel attributes are added to allow more detailed descriptions of your apparel products
- Item availability now simplified to allow a clearer distinction between different availability states
- Mandatory character limits clearly stated for each attribute to help the right product information being displayed
Along with attribute updates, we are also revising image quality recommendations and creating a new landing page policy as part of the feed specification update.
Beginning September 30, we will start enforcing the updated feed specification globally, but merchants can submit the new attributes immediately. We encourage all merchants to review the new feed specification as some of the updates will require changes to your current product data. To find a list of all changes, view the updated feed specification in the Merchant Center Help Center.
Merchants should always make sure to comply with our Google Shopping policies and legal requirements while participating in Google Shopping to avoid any product or feed disapprovals. For more help with data requirements, please visit the Merchant Center Help Center.
Posted by Angelika Rohrer and Patrik Reali, Google Shopping Team
That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We partnered with Ipsos to run 61 studies across 12 verticals, from auto to retail. Here's what the study found: search ads lift top-of-mind awareness by an average 6.6 percentage points.
In each of the studies, 800 qualified consumers ran simulated searches for certain category keywords, like “hiking boots” or “small cars” on their desktop or laptop. They were then shown either a Control search engine results page (SERP) or a Test SERP created for the study, which put the test brand in the top search ad position.
Consumers were then asked to name which brand first came to mind for the category keyword. An average of 14.8% in the Test group named the test brand, while just 8.2% of the Control group named the same brand. That’s a 6.6 percentage point increase or an average 80% lift in top-of-mind awareness.
6.6 percentage points was the average lift, but some vertical-level results were impressively higher. In CPG, top-of-mind awareness was 11.1%, and search ads lifted top-of-mind awareness by an average of 8 percentage points to 19.1%. In auto, there was an average lift of 9 percentage points. Those are numbers any brand manager would be glad to see in the morning report.
What's behind these big increases? In part, simply this: search ads reach people who are already in a highly receptive mindset. After all, they are actively searching for topics related to your business, product or service. If your brand appears front and center in that moment, as they search, there's a strong likelihood they'll remember you.
Or to say it more simply: search ads can help build brand awareness.
There's a lot more on this study - read it now on the Think with Google site.